We are an immersive entertainment collective

We love fantasy worlds & magical experiences, so we created our own.

We are a collective of creatives, performers & technologists mixing art, music, and theatre with a healthy dose of unpredictability. It all began with Malice in Wonderland and the name just stuck.  And fantasy stories are more fun in the dark.

Malice Arts was created by Raj Samuel, with 20+ years of int’l brand experience and a penchant for visceral experiences. This love for immersive fun evolved into unique sensory-rich worlds for curious adventurers and intrepid brands.